Business owners will find floor mats with customized logos a huge benefit. They are stylish and will make your guests feel welcome even before they meet your staff. They create a warm and welcoming environment that will be remembered. They also help create a positive first impression for your business, which is always beneficial.
Floor mats are a great way to keep your floors clean by collecting dirt and keeping it off your floor. It makes it easier for you to keep your business clean, making your customers feel more at home. These are just a few of the many benefits that custom logo flooring mats can bring to your company.
A professional-looking front-of-house should be present before any visitors to your site can get to the reception desk. Here are our top five ways that a well-placed, high-quality, branded mat can help your business.
First Impressions
Customers and visitors will first see your entrance mat when they enter your business. A stylish, professional, and clean mat will show that you are a professional business. It also helps customers feel at ease.
A custom-made logo mat will make a first impression and be more welcoming than a plain mat. Logo mats can be made to order so that you can specify the size that will best fit your entrance. This enhances the professional feeling.
Brand Reinforcement
A logo mat on the floor can unify your brand, increasing customer and visitor awareness. If your brand is well-reinforced, it can be an important part of your marketing strategy.
An outdoor logo-branded mat with your branding can be a great addition to your signage and help you stand out among your neighbors. People often look at the ground when they walk, so they might be looking at your branding.
Keep Your Floors Clean And Dry
Good quality mats should still be able to function as entrance mats. This means that they should dry/clean the shoes of visitors as they walk over them. This will keep your floors clean and dry, which improves the atmosphere and first impressions. It also reduces the chance of costly and potentially dangerous slips.
It is a good idea to have a mat at least 80cm in depth. This will allow most people to walk on the mat naturally, without stopping their stride.
Spend Your Money Wisely
Professional quality mats with a logo will last many years (typically five years), even in high-traffic areas. Look out for quality marks such as a multi-year guarantee, nitrile rubber backing, and easy cleaning instructions.
It’s worth investing more in personalized entrance mats if you plan to install an entrance mat (which you absolutely should). This will allow you to add your brand to the entranceway.
Off-Site Use
To add a professional flair to your trade show, demonstrations, or in-store promotions, take your branded mat along. You can also find thinner and more affordable logo mats from most mat suppliers that will work well for this purpose. They can make your demonstration or booth stand out among the rest.
Your logo doesn’t have to be the only thing you use. You can customize your mat to suit any activity, such as a launch, celebration, or special offer.